We are looking for a digital marketer who will play a pivotal role in boosting brand awareness, engaging prospects, driving traffic, and generating leads for the business.
DUTIES AND RESPONSIBILITIES
- Develop and execute digital marketing campaigns across various channels, including email, social media, and search engine marketing, that align with business goals.
- Create engaging content for digital platforms, including websites, blog, and social media posts.
- Monitor and analyze key performance metrics, such as website traffic, engagement, and conversion rates
- Conduct market research to identify trends, new opportunities, and customer preferences to improve campaign performance.
- Collaborate with cross-functional teams to develop integrated marketing campaigns.
- Manage relationships with external vendors, agencies, and partners.
- Stay up-to-date with emerging digital marketing trends, best practices, and technologies.
- Test and optimize marketing tactics to improve performance and ROI.
- Prepare reports and presentations to communicate campaign results and insights.
QUALIFICATIONS
- Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field (or currently pursuing).
- Additional certifications in digital marketing, content creation, or design are a plus.
- 1-3 years of experience in a marketing or communications role.
- Prior experience in the insurance, financial services, or B2B sector is highly desirable but not essential.
- Strong written and verbal communication skills, with a focus on copywriting for marketing materials, website content, and social media.
- Experience in creating marketing collaterals, including brochures, flyers, presentations, and digital content.
- Knowledge of content marketing, branding, and campaign execution.
- Understanding of social media marketing, email marketing, and digital advertising.
- Basic knowledge of insurance or financial services is a plus but not required.
- Ability to multitask, meet deadlines, and work collaboratively within a small team.
- Competency in Core Programs: Adobe Creative Suite, Canva, MS Office Suite, and Email marketing platforms (such as Mailchimp, Campaign Monitor).
