The Head of Marketing at hammerjack is responsible for leading the marketing department, orchestrating the development and execution of innovative marketing strategies that align with the company's broader objectives.
Roles and Responsibilities:
Demand Generation
- Create and curate content for omnichannel platforms to increase inbound leads.
- Manage social media platforms and write engaging articles.
Lead Generation
- Execute outreach campaigns on LinkedIn and Email.
- Design automated email campaigns and social media messaging.
Sales Support
- Assist in organizing and promoting sales activities such as webinars, events, and partnerships.
- Support the head of growth with strategic initiatives.
Internal Communications and Engagement
- Collaborate with HR to plan and implement engagement activities.
- Co-lead the culture club in managing volunteer members and activities.
- Manage and create social media content for the Philippines page.
- Promote company culture through various internal channels.
Brand and Communications
- Implement and maintain brand design across documents, websites, and social media.
- Provide support to all hammerjack departments for digital and print collateral and design materials.
- Assist sales with materials, messaging, and positioning.
Team Management
- Lead, manage, and develop the marketing team.
- Create training plans and manage capabilities for shared resources.
Strategic Functions
- Suggest innovative tools and marketing strategies to drive new business.
- Support the CEO and head of growth in crafting their personal brand strategies.
- Write monthly ghost articles for the CEO.
- Manage Quarterly Department Budget.
Ideal Candidate Background and Experience:
Education:
- Primary: A degree in Business Administration, Marketing, Information Technology, or a related field.
- Secondary: Certifications or courses in Digital Marketing, Web Development, or Business Analytics are highly advantageous.
Work Experience:
- Minimum of 3 years in a marketing management role, ideally within B2B, SaaS, or service-oriented organizations.
- Proven track record in managing marketing campaigns with long customer journeys and measurable success in customer acquisition and retention.
- Experience in leading cross-functional teams and collaborating with sales, product development, and customer service departments.
Soft Skills:
- People Management: Proven leadership abilities, and experience in team building and talent development.
- Communication Skills: Above-average verbal and written communication skills, with an emphasis on persuasive and clear presentation abilities.
- Interpersonal Skills: Strong relationship-building skills, adept at networking and stakeholder management.
Technical Skills:
- Web Development: Basic proficiency in HTML, CSS, and CMS platforms like WordPress. Understanding of responsive design and cross-browser compatibility.
- Digital Marketing: Expertise in social media platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube) and developing platform-specific strategies.
- SEO and SEM: Proficiency in basic SEO techniques, keyword research, and tools like SEMRush, AHrefs, and Google Search Console. Understanding of SEM and PPC campaigns.
- Email Marketing: Experience with creating and managing drip campaigns, automation, and email analytics.
- Analytics and Troubleshooting: Competence in using Google Analytics, and Google Tag Manager for website tracking and troubleshooting.
- Design and Multimedia: Familiarity with design principles, basic video editing, and graphic design software (Adobe Creative Suite – Illustrator, Photoshop, Premiere, After Effects; Canva).
Content Writing and Strategy:
- Content Creation: Strong skills in creating engaging, SEO-friendly content for websites, blogs, and social media platforms.
- Content Management: Experience in planning, executing, and managing a content calendar aligned with marketing goals.
- Editing and Proofreading: Proficiency in editing and proofreading content for clarity, tone, and grammatical accuracy.
- Storytelling: Ability to craft compelling narratives that resonate with target audiences and support brand messaging.
Additional Qualifications:
- Project Management: Experience in managing marketing projects, meeting deadlines, and handling multiple tasks simultaneously.
- Data Analysis: Ability to analyze marketing data and derive insights for strategy optimization.
- Innovative Thinking: Ability to think creatively and bring innovative ideas to the marketing strategies.
- Adaptability: Capable of adapting to rapidly changing technologies and marketing trends.
- Customer Focus: Strong understanding of customer needs and ability to align marketing strategies accordingly.
