As a Marketing Assistant, you will play a dual role by performing marketing activities for the company, as well as assisting the implementation of Salesforce marketing solutions for our clients.
DUTIES AND RESPONSIBILITIES
Marketing Technology
- Learning and working with various types of software for digital marketing, including Marketing Cloud Account Engagement.
- Perform Configuration in Marketing Cloud Account Engagement and Salesforce.
Research, Analysis, Data and Trends
- Conduct market research and analyse trends to identify new market opportunities.Assist in analysing marketing data (campaign results, conversion rates, traffic etc.) to help shape future strategies.
- Undertaking competitor research and analyses.
- Maintain good quality marketing data in company’s Salesforce CRM.
- Utilise client data to analyse and interpret client/vendor interactions and identify requirements to improve the client experience.
Planning and Executing Marketing Programs and Campaigns
- Work with external agencies and vendors to execute marketing campaigns.
- Communicate marketing plans, campaign results and project recommendations to the leadership team
- Assist in the development and execution of marketing campaigns, including email marketing, social media, content creation, and events.
- Collaborate on the creation of marketing materials such as brochures, presentations, and digital assets.
- Manage and update the company’s website and social media profiles according to content schedules in collaboration with the Marketing, Sales and
Client Success teams
- Assist with the planning of all marketing and advertising materials to support the Company’s strategic growth plans.
- Submit ideas for marketing programmes designed to enhance and grow the company’s brand.
- Monitoring active marketing programmes and developing ways to improve those campaigns.
- Liaise with external vendors, including Salesforce, to execute promotional events and campaigns.
- Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.
Website, SEO, and Advertising
- Create and update website content in line with the company’s requirements and best practice Search Engine Optimisation (SEO)
- Monitor website traffic and SEO performance using tools such as Google Analytics, and provide regular reports.
- Assist in planning, creating, and managing online advertising campaigns across platforms such as Google Ads and social media.
- Monitor and analyse the performance of advertising campaigns, adjusting strategies to improve ROI and reach campaign goals.
Marketing Assets and Copywriting
- Produce and design a range of digital and offline assets and visually engaging content for use across print and digital marketing channels in line with our brand guidelines.
- Create marketing assets for the company’s Marketing Cloud Account Engagement, Qwilr (proposal tool), website and other marketing platforms.
- Create marketing materials such as white papers, case studies, and presentations.
- Write, proofread, and edit creative and technical content across different media.
- Ensure creative marketing materials undergo regular review and adhere to brand guidelines.
The Company Brand
- Help ensure internal and outgoing collateral and marketing assets follow the brand guidelines
General
- Undertake marketing and communications-related duties as required.
- Providing administrative support to the marketing and sales team.
- Client Work – Marketing Cloud Account Engagement & Marketing Cloud Engagement Implementations
Create marketing assets for the client’s MCAE, MC, and website.
- Help clients establish goals and objectives in order to reach their clients through appropriate marketing channels (digital and traditional).
- Perform configuration in MCAE, MC, and Salesforce.
- Assist with developing assets and configuration in demo MCAE, MC, and Salesforce environments in order to engage potential clients.
- Ensure marketing work on projects meet timeframe and budget.
- Relationship Management
- Proactively support and build relationships with other areas of the business.
- Liaise with external providers.
- Contribute to a cohesive team environment.
- Create a good working environment with open communication.
Work Health and Safety
- Comply with company and statutory WHS policies, standards and procedures.
- Lead by example to instigate and follow safe work practices
- Promote the physical security of our people and assets
Company Strategy
- Actively promote a positive image of the company at all times
- Contribute to the company objectives by assisting in the development of a culture of continuous improvement
- Cooperate with other staff to achieve defined work objectives and outcomes
- Contribute to team planning and achievement of company goals
- Actively demonstrate and promote the company’s core values of zero waste, ownership, pragmatism, integrity, and curiosity
Compliance
- Ensure compliance with all company policies and procedures and statutory and legal requirements
- Ensure all company expenditure is incurred as per the relevant approval processes
- Use all information systems in an appropriate manner
QUALIFICATIONS
- Bachelor’s degree in marketing, journalism, communications or a related field is desired, or relevant marketing experience.
Skills and Attributes
- Passionate and a strong understanding of brand, communications and marketing principles
- Solid computer skills, including MS Office and Google Workspace, marketing software (Pardot, Marketo etc., CRM (Salesforce etc.) and applications (Web analytics, Google Adwords etc.)
- Understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
- Working knowledge of HTML and CSS is desired.
- Organised, team-focused, detail-oriented, energetic, creative
- Experienced in implementing latest technologies to generate, organise, manage and distribute marketing assets.
- Effective visual literacy abilities and strong writing skills.
- Collaborative style, with an ability to engage with a broad range of internal and external stakeholders.
- Demonstrates initiative and drives their own individual performance.
- Ability to efficiently build rapport and maintain positive working relationships.
- Ability to work autonomously and within a team.
- Have exceptional attention to detail.
- Ability to work in a fast-paced environment.
- Demonstrated aptitude for learning new technologies
Experience
- 1 or more years of digital marketing experience in a corporate, or agency environment.
- Experienced in latest technologies e.g. Microsoft Office and Google suite, Zoom, and key Adobe tools.
- Experience in working to and exceeding targets.
Knowledge
- Understanding of key branding, marketing and communications concepts.
- Knowledge and understanding of Salesforce is desired
