The Social Media Ad Specialist role is focused on planning and executing best-in-class digital marketing projects across paid social media, predominantly Facebook.
DUTIES AND RESPONSIBILITIES
- Responsible for building and implementing paid social ads across Facebook, and potentially other social media platforms including TikTok, Reddit, Pinterest and LinkedIn.
- Daily campaign performance monitoring, identifying and implementing new media inventory and data sources to maximise our clients’ digital budgets according to the campaign KPI
- Conduct regular account hygiene tasks across accounts.
- Conduct social media research.
- Recommend ad creative proposals and optimisations for client campaigns.
- Support in weekly/monthly reporting for clients.
- Contribute to team WIPs providing insight and optimisation recommendations.
- Stay up to date with the latest Facebook and other social platform product updates and betas.
- Identify and propose test and learn opportunities for clients.
QUALIFICATIONS
- 5+ years’ hands-on experience in a Paid Social role. Agency experience is also a bonus.
- Expertise in conceptualizing, implementing, and monitoring Meta Ads.
- Hands-on knowledge and experience in TikTok Ads is desirable.
- High attention to detail, with good organisational and project management skills.
- Be a team player, with a can-do attitude and the ability to collaborate with the entire agency.
- An analytical mindset and comfortable with providing performance analysis and recommendations.
- Proficient in a wide range of CMS platforms as well as working on e-commerce sites.
