Every business owner and manager is overwhelmed by the amount of work that needs to be done. Potential customers are left unreached, existing ones are not being nurtured, while your attention is being spent on administrative tasks.
One of the troubles business owners face is identifying which tasks could be done by someone else and which ones are an essential part of their unique business. Here we list 6 roles that you can outsource to the experts to make your business grow:
Finance, Accounting, Bookkeeping, & Collections
Stop burying your head in the books and numbers and get back to your business! Instead of trying to fix balance sheets and ensure tax compliance, it’s much better to hand these tasks to someone else who actually knows how. Getting a skilled outsourced employee to take on the tasks not only saves you costs, but also redirects your time and focus back into your main area of expertise.
Marketing (Direct & Digital)
Access specialised marketing skills and knowledge when you hire an outsourced marketer. They know what your potential customers are looking for and how you will be able to reach them. Outsourcing this function – whether it’s direct or digital – rescues you from the tedious task of studying analytics and trying out different marketing campaigns. You can’t afford to be invisible, so your marketing game needs to be strong.
Sales and Lead Generation
Live chat and customer service are now vital to ensure the success of any business, yet they are terribly time-consuming. Outsource these functions to a team of experts and you’ll soon see the leads roll in. Or if you want to take a more proactive approach then telemarketing or appointment setting is an effective way to communicate with your potential customers. This allows you to spend time closing the deal rather than just putting your feelers out.
Payroll and other administrative tasks can be taken out of your hands, especially if you are not well-versed in labour laws. By outsourcing you can reduce hours of time spent performing HR functions such as recruitment. This is especially important when you’re attempting to scale due to new product/service offering and you find yourself lacking in time and resources.
Graphic Design & Content Writing
Let’s face it, not everybody is creative. Whether it’s designing graphics and collateral for your business or copy and content for your website and social media channels, it’s important to have someone fulfill these functions to make a good impression on your customers. Your brand needs to be showcased in the best possible light so leave it to the experts.
Web Development & SEO
Your website is the face of your business and creating it requires a whole set of specialised skills that you might not have. Then once it’s built you have to ensure that people can actually find it. Of course, you can try and learn how to do it yourself, however, wouldn’t your time be better spent utilising your own specific set of skills and growing your business?
All of these functions are incredibly important, which is why it’s much better to get them done by the experts. Outsourcing your team to do these functions gives you more flexibility whilst remaining in control (contrary to popular belief about outsourcing!) and allows you to drive your business to where it needs to be.
If you’re looking to outsource but don’t know where to start, check out our downloadable Ebook: https://hammerjack.com.au/remote-workforce-e-book/