A Lead Generation Specialist's responsibilities include reaching out to potential clients who might be interested in our products and services, and converting them to customers through written/email communication.
DUTIES AND RESPONSIBILITIES
Main Responsibilities
- Creating interest in goods and services through written/email marketing strategies.
- Working from scripts and lists of contacts to promote goods and services by email.
- Arranging processing and dispatch of product samples, information kits, and brochures to customers.
- Recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer.
- Suggest any improvements to the process or existing strategy as necessary.
- Reporting issues raised by contacts to managers.
- Maintaining statistics of responses received and successes achieved.
- Submitting periodic reports on telemarketing activities and results.
- Responding and providing information and basic customer support when necessary.
Ad hoc tasks
- Tasks deemed necessary to ensure excellent customer experience as determined by management.
QUALIFICATIONS
- Bachelor’s degree in Business or similar degree
- At least 2-3 years of proven work experience as a Lead Generation Specialist or similar role
- Experience with GSuite, Zoho, BCI, and/or similar tools
- Top-notch verbal, written, and interpersonal skills
- Outstanding listening skills and attention to detail
- A professional and courteous disposition
- Persuasive and results-oriented
