Outbound Marketing Specialist (EA0002)

The Outbound Marketing Specialist is expected to promote business growth by expanding the company’s clientele; primarily generating sales either by cold calling or answering requests in a fast-paced environment.

DUTIES AND RESPONSIBILITIES

The successful candidate will take on the following task/s or duties:

Research advertising trends in our industry
Research competitors’ pricing and products and help us with our products/services pricing strategy
Decide on the appropriate placement of ads and ad expenditure
Determine what content will reach customers and coordinate the content build
Develop outbound digital marketing campaigns which would include

Cold email outreach programs
Targeted EDM’s
Always on Digital Lead Funnels
Development and delivery of a regular newsletter
Publish digital marketing content online via custom campaign landing pages & updating and curating our website
Integrate our digital marketing activities with our offline sales activities, ensuring that Hubspot (our CRM) is maintained, clean and leveraged
Measure digital traffic, campaign and funnel performance
Monitor social media and Google Analytics
Optimise paid advertising campaigns
Development of metrics and reporting on the growth and ROI of campaigns to stakeholders
Scale campaigns to maximize ROI
Develop advertising budgets and monitor expenses
Conduct market research to inform campaigns
Brainstorm and implement experiments and conversion tests
Identify new marketing tools and steward existing marketing tools making recommendations as necessary

QUALIFICATIONS

Current tool sets are:

Good to have:

A candidate who has leveraged Artificial Intelligence for scaling, automation, operational efficiency and to improve the volume of outbound leads and has an interest in testing and keeping up to date with the latest developments in this space.