Reporting to the Marketing Director, the Digital Marketing Specialist will be responsible for implementing digital marketing strategies and initiatives to drive online traffic and conversions across our clients’ websites and digital channels.
DUTIES AND RESPONSIBILITIES
Major Responsibilities
- Execute SEM strategies to increase visibility, drive traffic, and generate leads through platforms like Google Ads and other relevant channels.
- Implement SEO best practices to improve organic search rankings, enhance website visibility, and attract qualified traffic through keyword research, on-page optimisation, and content strategy.
- Oversee social media accounts and execute social media marketing campaigns across platforms such as Facebook, Instagram and LinkedIn to engage audiences, build brand awareness, and drive conversions.
- Create, send & optimise client eDMs and email campaigns
- Analyse campaign performance metrics, track KPIs, and provide actionable insights to optimise SEM, SEO, and social media initiatives for maximum ROI and effectiveness.
- Monitor, optimise and report on digital marketing activities
- Create compelling content for social media channels, including posts, stories, videos, and graphics, to enhance brand visibility and engagement
- Ensure adherence to all brand and licensing guidelines
- Remain current with the latest digital marketing trends, tools and best practices
- Assist the Marketing Director on special projects
- Collaborate with marketing team and partners
QUALIFICATIONS
- Experience with major social media platforms and management tools
- Experience with SEO & SEM (Google AdWords) plus paid advertising across social media
- Strong written and verbal communication skills
- Strong copywriting and copy-editing skills
- Working knowledge of Google Analytics, Google Search Console & reporting
- Proficiency in MS Office Programs, Canva & Mailchimp (or similar programs)
- WordPress or CMS experience desirable
- SEMRush, SEO Atlas, or similar tool experience desirable
- Strong ability to organise, plan, and structure their workload and meet deadlines.
- Results driven and work well autonomously and in a team.
