Marketing and Growth Expert (TLV0001)

We are seeking a dynamic Marketing and Growth Expert with experience in the BPO space to lead the growth of our new segment. The ideal candidate will have a proven track record of generating inbound enquiries for BPO services through online marketing campaigns.

Key Responsibilities:

  • Develop and execute marketing strategies to generate inbound enquiries for BPO services.
  • Utilize paid ads, particularly Google Ads, to drive targeted traffic and conversions.
  • Implement SEO strategies to increase domain authority and capture organic leads.
  • Build and optimize landing pages with compelling CTAs to capture web enquiries.
  • Leverage WordPress expertise to create impactful and user-friendly web experiences.
  • Demonstrate a strong understanding of BPOs, their value proposition, and market dynamics.
  • Identify and target potential clients who are considering or have used BPO services before.
  • Collaborate with the team to ensure high-quality lead generation and customer experience.

Qualifications and Experience:

  • Proven experience in marketing and growth roles, preferably within the BPO, offshoring or aggregator industry.
  • Proficiency in Google Ads and other paid advertising platforms.
  • Expertise in SEO strategies and website optimization techniques.
  • Strong knowledge of WordPress and experience building landing pages.
  • Demonstrated success in acquiring leads and clients in the Australian market.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and collaboratively within a small team environment.
  • Passion for driving growth and innovation in the outsourcing industry.