We are seeking a dynamic Marketing and Growth Expert with experience in the BPO space to lead the growth of our new segment. The ideal candidate will have a proven track record of generating inbound enquiries for BPO services through online marketing campaigns.
Key Responsibilities:
- Develop and execute marketing strategies to generate inbound enquiries for BPO services.
- Utilize paid ads, particularly Google Ads, to drive targeted traffic and conversions.
- Implement SEO strategies to increase domain authority and capture organic leads.
- Build and optimize landing pages with compelling CTAs to capture web enquiries.
- Leverage WordPress expertise to create impactful and user-friendly web experiences.
- Demonstrate a strong understanding of BPOs, their value proposition, and market dynamics.
- Identify and target potential clients who are considering or have used BPO services before.
- Collaborate with the team to ensure high-quality lead generation and customer experience.
Qualifications and Experience:
- Proven experience in marketing and growth roles, preferably within the BPO, offshoring or aggregator industry.
- Proficiency in Google Ads and other paid advertising platforms.
- Expertise in SEO strategies and website optimization techniques.
- Strong knowledge of WordPress and experience building landing pages.
- Demonstrated success in acquiring leads and clients in the Australian market.
- Excellent communication and interpersonal skills.
- Ability to work independently and collaboratively within a small team environment.
- Passion for driving growth and innovation in the outsourcing industry.
