Our Performance Specialist is responsible for analysing and optimising the performance of a company's products or services. They use data analysis and research to identify areas for improvement and develop strategies to increase efficiency, productivity, and profitability.
QUALIFICATIONS
- 5+ years’ hands-on experience in an SEO role, ideally with SEO Lead or Manager experience, as well as hands-on experience in a Paid Search role. Agency experience is also a bonus.
- Able to work on a either a day shift or mid-shift schedule (following AU or NZ time zone).
- Hands-on knowledge and experience across the following platforms is highly desirable; SEMRush (or alternatively Ahrefs), Google Search Console, Google Analytics, Google Tag Manager, SA360.
- Proficient in link building end-to-end including outreach and link acquisition.
- Excellent technical SEO skills required to execute technical errors and server-level issues for technical audits.
- Must have experience utilising Google Ads Editor and proficient Excel skills.
- Preferably someone who understands how SEO compliments Paid Search and Programmatic Advertising also, with our wider agency having teams specialising in these areas.
- High attention to detail, with good organisational and project management skills.
- Be a team player, with a can-do attitude and the ability to collaborate with the entire agency.
- An analytical mindset and comfortable with providing performance analysis and recommendations.
- Proficient in a wide range of CMS platforms as well as working on e-commerce sites.
- Copywriting / Content writing experience is advantageous.
DUTIES AND RESPONSIBILITIES
- Analysis of data across Google Analytics, Google Search Console, SEMRush, Screaming Frog and
- Surfer SEO to support client strategy, and new SEO opportunities.
- Manage hours spent on SEO, ensuring that work is completed within agreed agency retainers.
- Keep up to date with SEO best practices, strategies and techniques.
- Competitor analysis and research to identify SEO strategies.
- Deep dive keyword research, and ensure ranking strength is continuously optimised and outperforming competitors.
- Content Analysis: conduct content audits, analyse and optimise existing content. Use insights to create and manage a content calendar.
- Manage and execute bulk-projects such as blog audits and title and meta descriptions.
- Support in monthly reporting for clients – contributing to insights and strategy.
- Provide SEO-optimised copy where necessary for client content.
- Responsible for building and implementing search campaigns across Google Ads, Bing and other search engines.
- Utilise tools such as Google Ads Editor, SA360 and other automation platforms to improve efficiency.
- Conduct regular account hygiene tasks across accounts; Account audit, SQRs, Ad Copy reports, Audience refresh.
- Conduct keyword research utilising Google Analytics, Google Ads and SEMRush.
- Build out keyword and ad copy proposals for client campaigns.
- Support in weekly/monthly reporting for clients.
- Contribute to team WIPs providing insight and optimisation recommendations.
- Stay up to date with latest Google and Search product updates and betas.
- Identify and propose test and learn opportunities for clients.
